What is E-A-T SEO? How to Improve Your E-A-T

In recent years, Google has been continuously updating its algorithms to provide better search results for its users.

One of the most significant changes in recent times is the E-A-T SEO update, which stands for Expertise, Authority, and Trustworthiness.

In this article, we will dive into the details of E-A-T SEO and how it can impact your website’s rankings.

What is EAT SEO?

E-A-T SEO stands for expertise, authoritativeness, and trustworthiness. These three factors are essential for ranking well on search engines, especially when it comes to websites that offer medical, legal, or financial advice.


Expertise refers to the knowledge and skills of the content creator. The author’s expertise must be evident in the content they produce.

For example, if you are writing an article about a specific medical condition, it is essential to have a qualified medical professional write the content rather than someone without medical expertise.


Authority refers to the reputation of the content creator or the website. Websites that are recognized as authorities in their respective fields are likely to rank higher on SERPs.

Factors that can influence a website’s authority include the number of backlinks from other authoritative websites, social media presence, and industry awards and recognitions.


Trustworthiness refers to the reliability and accuracy of the information presented on the website.

It is essential to provide accurate information that is backed by reliable sources. Websites that present misleading or false information are unlikely to rank high on SERPs.

Why is E-A-T SEO Important?

E-A-T SEO is crucial because it helps search engines determine the credibility of your website. If your site lacks expertise, authoritativeness, or trustworthiness, it’s unlikely to rank well in search engine results pages (SERPs).

How to Improve Your E-A-T SEO

Improving your EAT SEO is not a one-size-fits-all solution. However, there are several things you can do to improve your site’s credibility and authority.

Create High-Quality Content

High-quality content is the foundation of a successful website. Your content should be informative, engaging, and well-researched. It’s also important to keep your content up-to-date and relevant.

Establish Authoritative Backlinks

Backlinks from high-authority websites can significantly boost your site’s credibility. When you link to other authoritative websites in your industry, it shows that you are knowledgeable about your field and that you value your readers.

Build a Strong Social Media Presence

Social media is an excellent way to increase your website’s visibility and reach. When you have an active social media presence, you can engage with your followers and share your content with a wider audience.

Ensure a Secure Website

A secure website is essential for establishing trust with your audience. Make sure your site is HTTPS compliant and that you use secure payment gateways if you offer e-commerce services.

Optimize for Mobile

More than half of all internet traffic comes from mobile devices. Therefore, it’s crucial to optimize your website for mobile users. Ensure that your site is mobile-friendly and that your content is easily accessible on smaller screens.


In conclusion, improving your EAT SEO is essential for ranking well on search engines like Google. By creating high-quality content, establishing authoritative backlinks, building a strong social media presence, ensuring a secure website, and optimizing for mobile, you can significantly improve your site’s credibility and authority.

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