SEO Checklist

এসইও চেকলিস্ট [২০২২ আপডেট লিস্ট]

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যখন একটা ওয়েবসাইটে এসইও এর কাজ শুরু করা হয় তখন অনেকেই কনফিউশনে থাকেন কি কি কাজ করতে হবে, কোন কোন কাজ আগে করতে প্রভৃতি। এখানে পরিপূর্ন একটা লিস্ট করেছি এসইও এর সব কাজের চেকলিস্ট হিসেবে যা প্রতিনিয়ত আপটেড করা হবে। আশাকরি এই লিস্ট আপনাদের কাজে আসবে।

  1. Basic SEO Checklist
  2. Technical SEO Checklist
  3. Keyword Research Checklist
  4. Content Checklist
  5. On-page SEO Checklist
  6. Link Building Checklist 

1. Basic SEO Checklist 

  1. Setup Google Search Console
  2. Setup Bing Webmaster Tools
  3. Setup Ahref Webmaster Tools
  4. Setup Google Analytics
  5. Install an SEO Plugin
  6. Create and Submit a Sitemap
  7. Create a robots.txt file
  8. Check Search Console for Manual Actions
  9. Make sure that your website is indexed

2. Technical SEO Checklist

  1. Plan your website structure (new sites only)
  2. Make sure your site is crawlable 
  3. Make sure your site is indexable 
  4. Make sure you’re using HTTPs
  5. Make sure your website is accessible at one domain 
  6. Make sure your site loads fast
  7. Make sure your site is mobile friendly 
  8. Install an image compression plugin
  9. Fix broken pages
  10. Fix duplicate content issues
  11. Find out how Google views your page
  12. Fix broken internal and outbound links
  13. Find and fix HTTP links on HTTPS pages
  14. Check temporary 302 redirects
  15. Find and fix crawl error
  16. Identify and fix broken links
  17. Check canonical tags
  18. Add Structured data
  19. Find and fix orphaned page

3. Keyword Research Checklist

  1. Find a primary keyword to target
  2. Assess search intent
  3. Assess your chances of ranking in Google
  4. Research what people want to know
  5. Discover long tail keywords with “Google Suggest”
  6. Find Solid Keywords in the Google Keyword Planner
  7. Tap into online communities
  8. Find the questions keywords with Answer The Public
  9. Conduct a keyword gap analysis
  10. Create a keyword map
  11. Identify your competitors
  12. Analyse the intent pages that rank

4. Content Checklist

  1. Solve the reader’s problem
  2. Write a winning intro
  3. Use heading to create hierarchy 
  4. Break things up with images
  5. Use short sentences and paragraphs
  6. Add a table of content
  7. Cover your page’s topic in-depth
  8. Use schema markup
  9. Focus on the content formats that are working right now
  10. Use multimedia

5. On-page SEO Checklist

  1. Use a short, descriptive URL
  2. Include your keyword in your URL
  3. Write a compelling title tag
  4. Fix duplicate, missing and truncated title tags
  5. Find and fix duplicate and missing meta description
  6. Find and fix multiple H1 tags
  7. Embed title tag modifiers
  8. Front-load your keyword in your title tag
  9. User your keyword once in the first 150 words
  10. Write a compelling meta description
  11. Link to relevant resources
  12. Optimize your images
  13. Add schema markup for rich snippets
  14. Add internal links
  15. Use synonyms and LSI keywords
  16. Find and fix keyword cannibalization issues

6. Link Building Checklist

  1. Replicate your competitors’ links
  2. Reclaim lost links
  3. Pursue unlinked mentions
  4. Publish guest posts
  5. Pitch resource pages 
  6. Find people linking to inferior content
  7. Tell me more about your content
  8. Become a podcast guest
  9. Mention influencers in your blog post
  10. Setup and optimize Google My Business

7. Others Advanced Checklist

  1. Optimize your site for click through rate
  2. Limit website downtime
  3. Delete “Dead Weight” pages
  4. Improve your site’s dwell time
  5. Update and relaunch outdated content

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